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Ulrika Burling comments the Swedish crown princess in E24: ”Victoria has a big impact on Sweden’s brand” - In an article by business website E24, Ulrika Burling from Differ talks about Victoria’s brand. A very valuable brand for the Swedish nation: ”Victoria and her family are worth billions for the Swedish export industry. The media coverage is highly valuable. In addition, it is very valuable for Sweden’s export and tourism. 090616

New brand platform comes to life at Canal Plus - Canal Plus premiere their new TV ads in mid May. The concept is based on the motto ”More than usual TV”. Canal Plus have revised their brand strategy with Differ during the fall that the Saatchi & Saatchi campaign is based upon. Three ads will run on TV4. The ads illustrate that Canal Plus do not have commercial breaks, that they show movies first on tv and that sports are best experienced on Canal Plus. Read about the ads in Dagens media (Swedish) 2009-06-15

Anna Klingspor comments the chicken scandal in Dagens Industri - The recent discoveries of glass in store packed chicken have created concerns: What will be the effect on the consumption of chicken? Anna Klingspor, strategist at Differ, believes that there will be a temporary downturn and points out earlier examples: “The mad cow disease made foreign meat quickly disappear from the shelves. Today, the consumption is back on the same level as before that scandal.” According to Anna Klingspor, Kronfågel have handled the scandal professionally. “Turning to the police at such an early state was the right thing to do. It proves for the consumers that the matter is handled seriously. 2009-04-08

Tomas Conradi on SEB in Veckans Affärer: ”Communication investments have helped SEB build multiple associations to support the brand” - In the March issue of Veckans Affärer Tomas Conradi, strategist at Differ, comments the SEB brand. A survey placed SEB as the brand least likely to handle the recession well. A part of the explanation for this may be the recent bonus-debacle, which Conradi points out: “The scandal will eventually have a more balanced effect on the brand, if handled correctly”. Conradi highlights Skandia as an example of this: “In the end, not much money was withdrawn from Skandia by the customers”. 2009-04-06

Differ comments the brand of Swedish trotting after the scandals - Swedish trotting has been in the public eye after the accusations of animal mistreatment. The effects for Swedish trotting are severe according to Carl-Fredrik af Sandeberg, CEO at Differ: “The trotting brand gets tainted by the actions of a few. Swedish trotting already suffers from preconceptions of dirty money and shady business. Now these preconceptions get reinforced.” 2009-03-30

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