Tomas Conradi on TV4 ”Nyhetsmorgon”: ”Through sponsoring the Pride Festival, companies signal that they are open-minded and believe in equality.”
- (2008-07-25)
Carl-Fredrik af Sandeberg in DN: ”It is primarily IOK and China that are affected by the critisism”
- Despite the critic on, and protests against The Olympic Games in Beijing this summer, the Swedish companies have not withdrawn from their sponsorship commissions. But are the Swedish companies at risk here; can the criticism of the host country of this years Olympics rub off on them? (2008-04-09)
Tomas Conradi comments on Iphone in Veckans Affärer, one of Sweden’s leading business magazines: “The hype and buzz may be greater than the actual business success”.
- Iphone is the telephone, that already before the official launch, produced ten to one as many articles as the competitors products did and everybody seems to love Iphone, but why? (2008-04-03)
Tomas Conradi in TV4 Nyhetsmorgon: “The new ownership can lead to a revitalization of the Absolut brand”
- Tomas Conradi, branding expert at Differ, believes that Pernod Ricard, the new owners of the Absolut brand, won’t desert the “Swedish brand profile”; on the contrary he believes that the new owners will define and develop it further. (2008-04-01)
Tomas Conradi comments on Absolut vodka in one of Sweden’s leading daily newspapers, SvD:” The brand has lost some of its premium feel.”
- Pernod Ricard finally won the auction for the Swedish government owned “Vin & Sprit” including the crown jewel Absolut vodka. The winning bid was nearly 9 billion $. How will the new ownership affect the Absolut brand? (2008-04-01)
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Secret of success
Read about why SEB decided to work with Differ.
